We are often asked, "Whatever made you decide to develop computer software for the wholesale picture framing industry?"

It all began over 20 years ago. Jeff Kublin, now president of InterWeb Designs, Inc., was the president and founder of Data World, Inc., a computer consulting corporation based in New York State. He was approached by the owner of a chop service who needed a computer program for entering orders for chops and producing invoices.

The microcomputer industry was in its infancy, and there was no software that was already available for chop services. Since his client owned an Apple 2e, Jeff wrote a program in "Applesoft Basic" to accomplish the task. It worked. In fact, it worked very well. After using the system for a couple of years, the client wanted more. He wanted to integrate his order entry capability with full inventory control and accounts receivables.

The task at hand was sizeable. But, rather than develop an accounting system from scratch, a better solution was at hand. The microcomputer industry had already started to expand. By then, a number of software development firms had already designed and written comprehensive accounting systems. Because of his familiarity with the accounting and business software from RealWorld Corporation, Jeff decided to use their high-quality software as a base for his new system for wholesale framing distributors.

He has spent countless hours modifying RealWorld’s system to incorporate the features needed by the chop service. After several months, he installed the new version on a networked PC system. Again, it worked very well.

Word began to spread about the system. Jeff’s company began to receive calls from other wholesale chop distributors. A few more systems were sold. By the late 1980s, he decided to market the product nationally. He placed ads in framing trade publications and started doing framing industry trade shows. Next thing he knew, Frameware, as he had begun to call his framing software, was being installed all over the United States.

As the years have gone by, he has substantially upgraded his software’s capability. As RealWorld came out with new releases of their software, he continued to re-write his vertical market application by incorporating his many changes.  Even after RealWorld left the software market, he continued to enhance his product.  His client base has continued to submit requests for additional features. It is truly a feature-rich system.

When Jeff sold Data World, Inc. in 1996, and relocated to a small town just outside of Savannah, GA, he retained ownership of the Frameware software. He has continued to enhance and sell this exceptional system through his new company, InterWeb Designs, Inc.

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